CI VIEW: Magic Johnson co-opts France’s Sodexo and Starbucks to bridge the opportunity gap UPDATE

WASHINGTON (BBN) — (Updated September 15, 2017 to include interview with Starbucks Executive Chairman Howard Schultz)  — Earvin “Magic” Johnson’s ability to co-opt some of the world’s largest companies such as Paris-based catering and outsourcing giant Sodexo (EPA:SW) and Seattle-based Starbucks (NASDAQ: SBUX) is more impressive than his exploits on the basketball court.

[Magic Johnson Enterprises founder and CEO Earvin “Magic” Johnson filmed by Capitol Intelligence/BBN using CI Glass at Back to School Block Party at all-male DC Public Ron Brown High College Preparatory High School in Northeast DC]

Johnson, who owns a 51% stake in SodexoMagic, — an educational catering business with Sodexo – returned to Washington DC where the company holds a city contract to give an inspiring speech to DC Public Schools first all-male high school, the Ron Brown College Preparatory High School in Northeast DC.

But Johnson’s strategy of targeting African-American communities such as nearby Prince George’s County and Harlem in New York with amenities such as shopping malls, Starbucks and move theaters has transformed his Los Angeles-based Magic Johnson Enterprises into a multi-billion private equity fund with an even more impressive 40% internal rate of return (IRR).

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